What's the Budget?

Kevin A
November 07, 2022

It's Monday and I hope you all are refreshed and ready to crush the week! 🚀

In the movie, Jerry McGuire, there's an iconic line:

Show me the money! 💰

Guess what?

You need to establish a plan for your marketing budget.

Which leads me to Step #6 in the marketing plan.

Step #6 ➡️ Define your budget parameters

✅ Amount. How much?

✅ Timing. When?

✅ Budget Segmentation. Where?

✅ Governance. Who's responsible?

✅ Overhead. What are your monthly spend (i.e. rent, utilities, etc)

✅ Goal Allocation Facebook ad is 🔥 you should scale; how much are you putting in?

✅ Experiments. Where can you test? i.e. Youtube ads

Remember to keep is simple, review the data and tweak as necessary.

Don't make emotional decisions. 🤔

Trust me, emotional decisions will have a negative impact in long run.

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That's a wrap! We'll have more marketing goodness tomorrow.

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